Sometimes, the makeup industry can be a place that harsh and full of deceit (heck, most industries are like that), but from the experience I've gained so far, I feel that I'm able to write an accurate insider's account on what's going on. To clarify things, I'm not trying to toot my own horn. Afterall, I've only been working there as a temporary BA. However, I do know a few stuff and it's fun to just let you guys know what truly works and what doesn't. :)
Favs and Nays of Sephora BA's
Fav #1. Sephora Flashy Liners

There's the 24/7 pencil liners by Urban Decay and the Aqua Eyes liners by Make Up For Ever (MUFE), but they're so expensive for just a simple eye liner. The next time you visit Sephora, do check out the in-house line of "Flashy Liners", cos they work just as well (if not, better!). I've tried all three brands, and honestly, UD's 24/7 liners suck big time. They don't stay on my waterline and they migrate everywhere in Singapore's hot and humid weather. MUFE's Aqua Eyes are only a tad better. Sephora's flashy liners work great, and they only cost $14 each. Plus, the electric blue, forest green and peach shades are so pretty and pigmented!
Fav #2. Sephora Jumbo Eyeshadow Pencils

Ha ha, I've always amused myself at how Sephora launches certain products that are uncannily close to a product of another brand.
*cough* rip off *cough*
One such case is Urban Decay launching their jumbo e/s pencils, and a few weeks down the road, Sephora has their own version of the jumbo e/s pencils! While the former cost S$33 each, Sephora's only cost $17 each and they work pretty much the same. The only difference is the colour selection - if you prefer more BOOMZ colours, go for the Urban Decay ones; otherwise, the Sephora ones are a good bargain!
Fav #3. Sephora Mattifying Powder Foundation

Truth to be told, I haven't tried this product myself as I don't use powder foundations, but I've seen a lot of customers and colleagues use it, and it's good. My assistant supervisor, who's been with Sephora for 3 - 4 years, swears by it! The powder is finely milled and the coverage is full, so it gives you a very natural and flawless finish without looking cakey of too made-up. It also comes in pink (R series) and yellow-based (D series) tones, and ranges from the very fair (R/D10) to the very dark (R/D55). Plus, the oil-controlling property is really not bad!
Fav #4. Sephora Hair Mask
Again another product that I personally didn't try, but I've heard tons of Sephora BA's singing its praises. The display shelf for it is almost always empty, hence it's frequently sold out, and when stocks do come, the BA's will reserve 2-3 tubs for themselves at one go. I heard that the moisturizing and repairing ability of the mask is really good, and it comes ina huge tub at a relatively low price (S$25+) too. However, I haven't been seeing it instore lately, so there's a possibility that it might have been discontnued. =/ Just keep an eye out for it lah.
Fav #5. Federic Fekkai Hair Products

Ha ha, I'd be lying if I said we love just the in-house brand of products; of course we adore the high end brands too, and one tried-and-tested brand is Fekkai's range of hair products. Let's just say that anyone who've tried their products never went back to the previous products again. It's that good! I love their hairspray, my colleagues rave about their Apple Cider Clarifying shampoo, and I've got customers that swear by their Technician Color Care series. Yes, it's pricey but it's worth every penny!
Fav #6. Make Up For Ever

More often than not, when a Sephora BA is deciding which instore products to use for the day, she/he will head straight for the MUFE counter. Simply because the quality of their products is amazing and most of their products work so well. For me, I love their eyebrow pencils and Smokey Lash mascara. My colleagues love their HD elixir, HD primers and All Mat foundations. MUFE is a true gem amongst the other gimmicky products in the store, and we know it. The only downside is the price of their products... -___-
Nay #1. Amazing Cosmetics concealer isn't all that amazing.

[Picture credit to cosmetic-candy.com]
Well, it actually depends on your skin tone and what purpose you want it for. I'd admit the concealer is not bad - it's smooth and liquidy so it won't cause cakiness, the coverage is excellent, and it's a good investment since a little goes a long way. However, most of their shades are too orangey for us Asians. Thank god I match well to one of their few yellow-based shades, and that is "Light Golden". Most of my darker skinned customers have great difficulty matching, simply because of its weird orange tone. A pity, really, as it's quite a good concealer.
Nay #2. Clinique skin care
I'm not gonna say much in fear of what may happen to me, but people with sensitive skin, just avoid the brand. You can test it out if you want, just go to Sephora and swab some onto your neck. But in general, just take my heeding. No matter what the brand claims to be (allergy tested, fragrance free, blah blah).
~~~~~~~~~~~~~~
Pet Peeves
More specifically, mine actually. While I'm pretty pleasant to majority of the customers, so really do get my goat. I know that it's our job to serve you, but there's no reason to be mean or degrading or rude or just plain unreasonable.
Pet Peeve #1. "Is it good?"
Ha ha, I had this customer who asked me that question for every product she laid her hands on. I don't mind if you ask me on specific products, but to do this for 10 products ranging from skincare to makeup to body care, it's just... NO! (see, I've ran out of words to describe that horrible feeling) I mean, I am paid to say that every product is good, but do you really want to hear that? I sure don't, cause what I want to do is to tell you the truth. Don't make me lie in your face.
Pet Peeve #2. Learn to speak at least some English, goddamnit.
This has always been bothering me. Why is it that most Japanese and Korean customers bother to learn english and even try to make their point across with their limited vocab (I do appreciate the effort, I'll always try my best to help them)... but the China customers don't?
They walk into Sephora expecting every single person there to be fluent in Mandarin. When half of the Sephora BA's are Malays. Even the MUFE BA at our store is a Malay. I alright with my mandarin, but I'm not trained in speaking cosmetic terms. What's "serum", "toner", "lash tonic" in mandarin? I've got no idea. Singapore is a multi-racial country and our first language is English, so please learn to at least utter some words. "Thank you" and "Please" will be a good start.
Pet Peeve #3. Treating BA's like servants.
Seriously, this does not go down well with us at all. Yes, it's our job to serve you, but as a customer and sales assistant. Not as a owner and slave. Will you make your friend run around to fetch things for you at a single command or a wave of your hand? Will you expect your friend to bend down and pick up something you've dropped at your feet, just because you don't want to mess up your dress or you're actually trying to balance on 5-inch heels? No, right? That applies with us, and all the rest of the human race.
For me, if a customer is nice enough, I'd voluntarily run around the store for her and even bend down at her feet. But if you're showing me a haunty look and expecting me to do so, sorry. No go.
That being said, do try to make friends with the BA's. Cause once we feel at ease and friendly with you, more often than not we'll throw in a lot more samples and goodies into your shopping bag. And we might even let you in on good products that only the BA's know. At least that's what I do. A single heart felt "thank you" and smile goes a long way!
Pet Peeve #4. Please acknowledge our greeting.
Even if you turn towards our direction after we've greeted you, we appreciate it! A nod of your head or a smile makes the greeting even more worth doing. I love greeting caucasian customers as they often return our greetings with a wide grin and a cheerful "Hello, how are you?". Most Singaporeans do nod or flash us a brief smile. There are some that just saunter in, ignore our greeting and us in general...and then turn around and say we didn't serve them.
~~~~~~~~~~~~
Ohh, before I forget, let me show you this cute souvenir my assistant supervisor got me when she went to Bangkok a while back!

Ha ha, isn't it cute??? I love her silky long red hair and her dress, even though I'm not really good at taking care of it (her hair is much messier now than when I just received her, ha ha!).
Thanks for reading this post, if you do have any comments/feelings on what I've just written, please leave it down! I'd love to hear what you have to say!